One of the most effective contemporary methods of marketing is video marketing. By increasing YouTube video views, you can increase your internet presence and you can also increase website traffic and improve your website search engine ranking.
- Do Your Research
Before you begin your video marketing program to increase YouTube video views, do a bit of research. Spend some time on YouTube looking at the videos of your competitors. It is always a good idea to know in advance what your targeted audience is watching and what your competitors are offering.
Choose researched keywords and conduct searches on YouTube with those keywords. This will give you an idea of how available videos on your keywords are and if you have the potential to create a niche market for yourself.
- Integrate Keywords
When writing tags and a description of your video, include your keywords. Include both targeted keywords and long string keyword phrases. Recent research has shown that consumers often use long string keywords when they are conducting search engine research. Long string keywords are phrases associated with a specific keyword – for example, the targeted keywords might be “tennis shoes,” and the long string keyword is “fashionable tennis shoes by Nike.”
- Link Your Website with Your Video
Also, when you are placing your video, make sure to include a link to your website. Part of the purpose of YouTube strategy is to increase website traffic. By including a link to your website, you create an opportunity for visitors to then go to your website if they are intrigued by the content of your video.
- Develop a Series of Videos
Another YouTube marketing strategy is to create an audience that follows you. If you develop and post a series of informative YouTube videos, you can increase your search engine ranking quickly. The more information you provide through video posting, the more likely you will rank high on search engines, since one of the ways they evaluate ranking is through number of hits. High numbers of YouTube video views increases your internet presence and can increase website traffic.
- Make a Highly Professional Video
With today’s video technology, it is not totally necessary to hire a video production company to make short videos to post on YouTube. However, it is necessary to write a smooth, professional-sounding script and make your video appear as professional as possible.
With inexpensive video editing programs, you can easily add music, subtitles and cut and edit short pieces of video together to create a video that is attractive to viewers. One of the pieces of information you should include in your editing process is a subtitle that includes your website. Also, make sure to include keywords in your video subtitles or text.
When writing your script, practice it in front of a mirror or practice audience. If you use a practice audience, ask them for feedback regarding phrasing and find out what message they take away from your script, along with any tips or suggestions they can offer to improve your performance.
YouTube marketing is not terribly difficult. However, it does require you to conduct some research and to develop a strategy for keyword usage. With video marketing, you can increase website traffic and improve your opportunities to make sales. By increasing your YouTube video views, you can create your own following and increase your internet presence in your industry.